Digital Transformation: The Capital Markets Innovation Landscape 2023


Fintech Innovation in Asset Management Firms, Corporate & Investment Banks and Exchange Operators

This report analyses how buyside firms, sellside institutions and exchange groups seek to capture digitalisation innovation in 2023 through different means of engaging with independent, third-party fintech companies that are either established / incumbent software providers in the capital markets industry or with those that operate as fintech start-ups.

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In 2023, technology vendors across all the major mediums of risk and trading, business process automation and IT process automation are embedding their products into the everyday workflows of their capital markets clients. From the birth in 2018 of the Buy & Build approach to trading technology development, to Cloud-based data analytics platforms, to desktop interoperability software and – most recently – with the low-code / no-code development framework approach to software design, ‘fintech’ increasingly comprises much of the asset management, investment banking and exchange platform industries’ operational DNA.

The key findings of GreySpark’s third survey of 100 capital markets firms include:

  • exchange groups and investment banks now favour the corporate venture capital approach to fintech innovation investment over any other method, with banks completing 9,700 CVC-led fintech investments between 2019 and 2022;
  • investment banks continue to dominate the capital markets industry’s use of fintech innovation engagement entities in 2023, while the asset management industry and exchange industry continue to make meaningful, competitive strides;
  • fintech innovation efforts are present in 31 countries and 85 cities globally in 2023, with EMEA still the most fertile region for overall activity and London and New York City the undisputed co-capitals of capital markets company investment; and
  • since 2010, equity investment in fintech companies amounted to more than USD 1tn over the course of 35,000-plus deals.

This report is the third in an on-going series that documents how buyside firms, sellside institutions and exchange groups seek to capture digitalisation innovation through different means of engaging with independent, third-party fintech companies. The research examines the means of engagement that asset managers, investment banks and exchanges use to invest in or otherwise support fintech start-ups, and it explores other elements such as the expanding geography of fintech innovation engagement and the ability of start-ups to continue to garner investment amid an increasingly challenging economic environment for the whole of the fintech industry.

Published on: 10 Aug, 2023


  • 1.0 Mapping the Capital Markets Innovation Landscape
    • 1.1. The Buyside: Asset Management Firms
    • 1.2. The Sellside: Corporate & Investment Banks
    • 1.3. Markets Infrastructure: Exchange Group Operators
    • 1.4. Geography
  • 2.0 “Fintech is Dead:” Long Live the Finance Industry
    • 2.1. Tracking Fintech Investment Trends: The Incidence of Capital Markets vs. Retail Start-ups
    • 2.2. Tracking Fintech Investment Trends: Measuring Capital Efficiency
    • 2.3. Tracking Fintech Investment Trends: Why Silicon Valley Bank Failed
  • 3.0 Appendices
    • 3.1. Table of Figures


Report Data & Figures

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