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E-Commerce Platform Review and Competitive Benchmarking


US Investment Bank



Asset Class

Cash Equities; Commodities; Credit; FX; Listed Derivatives; Rates




8 weeks

The Ask

Following the launch of a new Single Dealer Platform (SDP), the client wanted to review the strategy for eCommerce across all asset classes and business lines. GreySpark was asked to create an evidence-based recommendation on key focus areas for the new eCommerce strategy.


GreySpark created a unique benchmarking model to provide in-depth information that still allowed proprietary markers to remain anonymous. Data was sourced from:

  • Dedicated interviews with a representative group of buyside clients;
  • Benchmarks from GreySpark’s annual eCommerce survey; and
  • Hands-on experience working in the banks.


Final deliverables included:

  • A map of the requirements of the main nine groups of SDP users (pre-trade, execution and post-trade across asset classes);
  • Benchmarking of client’s SDP offering for the nine user groups against seven other leading SDPs from Tier I investment banks; and
  • Conclusions from the comparison of functional capabilities and users’ priorities; an actionable recommendation for the client’s e-commerce strategy.

GreySpark Delivered Benefits

  • GreySpark delivered a thorough, evidence-based recommendation that successfully set-up the framework for the e-commerce strategy.
  • GreySpark helped the client understand the requirements and priorities of the SDP end-users, which helped better inform their strategy and planning.
  • The rich set of GreySpark’s benchmarks provided confidence to the decision-makers in the bank that their strategy is built on solid assumptions.

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