E-Commerce Platform Review and Competitive Benchmarking

Following the launch of a new Single Dealer Platform (SDP), the client wanted to review the strategy for eCommerce across all asset classes and business lines. GreySpark was asked to create an evidence-based recommendation on key focus areas for the new eCommerce strategy.

GreySpark created a unique benchmarking model to provide in-depth information that still allowed proprietary markers to remain anonymous. Data was sourced from:

• Dedicated interviews with a representative group of buyside clients;
• Benchmarks from GreySpark’s annual eCommerce survey; and
• Hands-on experience working in the banks.

Final deliverables included:

• A map of the requirements of the main nine groups of SDP users (pre-trade, execution and post-trade across asset classes);
• Benchmarking of client’s SDP offering for the nine user groups against seven other leading SDPs from Tier I investment banks; and
• Conclusions from the comparison of functional capabilities and users’ priorities; an actionable recommendation for the client’s e-commerce strategy.

• GreySpark delivered a thorough, evidence-based recommendation that successfully set-up the framework for the e-commerce strategy.
• GreySpark helped the client understand the requirements and priorities of the SDP end-users, which helped better inform their strategy and planning.
• The rich set of GreySpark’s benchmarks provided confidence to the decision-makers in the bank that their strategy is built on solid assumptions.